Afterall, why give a big brand free airtime when they could potentially pay you to feature their products?īlocking free advertising is also motivated by personal values (if a TV or movie producer doesn’t believe in Apple’s products or feel they fit into the narrative, for instance, they will remove every trace of its branding from the final cut) as well as existing deals or contacts.Ī Netflix TV show making a new series, for example, may have already negotiated a paid ad slot with another laptop brand-which means that showcasing the Apple logo within its production (for free) could cause a messy conflict of interest. Many TV or film producers feel that the likes of Apple don’t need any extra brand exposure or marketing assistance-so they cover them up. Tackling the free advertising conundrumĪnother key reason that TV or movie shows opt to cover up the Apple logo with custom stickers is down to tackling free advertising opportunities. ![]() With immense power and credibility, getting into an advertising or trademarking conflict with the likes of Apple is best avoided. This is a particularly wise move when you’re talking about huge international brands like Apple. Unless you’ve carefully negotiated a mutually-beneficial product placement deal (which does involve a lot of painstaking steps), covering up trademark logos is the safest way of avoiding any potential legal issues or conflicts of interest. The key point here is: when it comes to showcasing brand imagery, products or logos in film or TV, many producers or studios err on the side of caution. In this case, you could end up wasting a colossal amount of time or money on edits, reshoots or off-screen negotiations.
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